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Isaac Heating & Air Conditioning

Rochester, New York
Sales Up 270%
Yearly Service Leads Up 1,000%
20,000 Service Agreements

Professional Sales Process:
Coaching in Real Time

Presenters:
Ray Isaac, President
Joe Krueger, Vice President, Residential Sales

In the nearly 65 years that Isaac Heating and Air Conditioning has served the Rochester and Syracuse, NY, regions, the contractor has grown its sales and revenues even as the local market has continually declined. The numbers are staggering—and were accomplished with no acquisitions, just the addition of new products and services.

“In the past 10 years, Isaac has organically grown company sales more than 270 percent,” says Ray Isaac, president. “During this time, yearly service leads have grown more than 1,000 percent and service agreements have grown to more than 20,000 total.”

To accomplish numbers that big, Isaac takes a truly comprehensive team approach to sales and marketing—no easy feat for a company of 165 employees. Isaac will share his company’s employee-centric marketing strategy to Sales & Marketing Forum attendees, an approach that lends itself to the attitude that the current economy is actually a good thing.

“The application of a ‘sales minded’ focus to a professional organization has transformed our company and allowed us to grow and prosper while others in our local economy are contracting and declining,” he says. “A professional, orchestrated sales and marketing approach positions your operation to not only survive, but capitalize in any economy.”